How and why to use spy tools
May 23, 2022
Success in affiliate marketing is all about experience, hard work, and sometimes a bit of luck. And many,many more tests.
Success in affiliate marketing is all about experience, hard work, and sometimes a bit of luck. And many,
many more tests. But who said that data needs to be collected and tested manually? There are many
useful tools in the arbitration arsenal, and spy tools are responsible for gathering information. From the
name it is clear that these tools allow spyware to see other people's links, creatives, landing pages, etc.
Useful for finding new ideas and tracking trends.
There are many spy tools, but their basic functionality is about the same. They differ in size of the
database - how much information they can provide you, and the "responsiveness" of the developers -
are there tutorials and reference books on working with the service, how quickly the team responds to
problems or user requests. In this article, we will talk about what spying is useful for (using spy services)
and how to approach data collection.
Why do we need spy tools
So the basic idea behind spy tool is to spy on what others are doing. But to peep does not mean to steal
someone else's bundle and try to pour on it. Competitor creatives and funnels can be great sources for
inspiration. Looking at successful links, you can understand what is reaching your audience or geo, what
is trending in a particular vertical. Often a situation arises when it is impossible to attract a user - the
creative does not catch on: let's say you did not take into account that blondes are more popular in the
selected geo, and spin creatives with brown-haired women. Spy Tool will show you what is reaching the
audience in your niche, you will be able to see successful approaches. Optimize your creative based on
this data, and chances are your campaign will take off. You can read more about the benefits of spy
Another plus of spying is the ability to collect a lot of data in one tool and perform multifaceted analysis.
Breaking down the data by geo, source, networks allows you to trace the entire funnel: you can
understand the idea behind the most successful links. This idea can already be tailored: a proven funnel
and a working bundle will save you a lot of time and effort that would have gone to blind tests.
And of course, in order to keep the audience's attention, we all need to stay in trend. Fresh offers that
may not be in your affiliate network, fashion trends in creatives, sudden bursts of geo activity - all this
can be seen with the help of a spy tool. See, analyze, and, of course, immediately put into action.
What a beginner should consider
The most important question of a person who has not used spy tools before is: how to choose the right
service? Despite a similar set of basic functions, all services have a specialization (for example, AdPlexity
offers separate solutions for mobile / desktop, push, native, adult campaigns). Therefore, choosing a spy
tool specifically for your needs is just a matter of time. Look at your niches and verticals, read blogs and
forums (e.g. STM, iAmAffiliate, affLIFT). If one of the services is actively discussed, advised, shared with
cases and tutorials - this is a good sign, try it in your work. Many spy bodies have a trial period, you can
compare different services and choose the most convenient one. Also, try to avoid services that boast of
a low subscription price - those who have nothing else to brag about tend to bet on cheapness. Learn
more about the features of top-end services and how to use them.
As we said earlier, spy services are a great source of inspiration. Let's talk about the most creative
element of a campaign - creatives. Given the abundance of visual advertising on the web, the audience is
rapidly developing banner blindness, that is, the receptivity to advertising is noticeably falling. Your
creatives are simply overlooked. So you need to make a creative that will stand out. But the main thing
here is not to overdo it, stick to the golden middle: stand out, but not too much. Experience has shown
that "super unique" does not mean super successful.
What else is worth thinking about if you just want to download someone else's and start pouring? You've
probably heard more than once that converting bundles become obsolete pretty quickly. Loud trends die
off even faster. To benefit from them, you need to be one of the firsts, and if you find them through the
spy tool, this usually means that all the cream has already been skimmed and you should not run after
the train. In addition, you do not know on what conditions the author of that very successful campaign
works with an affiliate network and how much he pays for traffic. Maybe he has a higher rate in the
affiliate network and discounts in the advertising network.
Do you think that since there is a spy tool, then all the cards are in your hand? Do not forget that
information on the network can be either searched with the help of a spy tool or hidden. Do you want
the creative that you have been optimizing for a long time, scattered all over the Internet in a blink of an
eye? Of course not, which is why there are antipodes of spy services - tools for cloaking. You still need to
break through such protection, but that's another story (more about cloaking and top-end services). The
main thing here is that even the most powerful spy tool with an extensive database will not show you
The data in spy tools is stored for a long time, but keep in mind that it quickly lose relevance. Watching
statistics and collections that were in the top two weeks ago is not the most useful activity. But there are
also special tactics for which data, for example, a year ago, is useful. Trends are often seasonal, and an
audience “rested” for a year can bring great profit again. For such a campaign, data from past years will
come in handy.
Check out Attila O'drey's article (IAmAttila) to find out what other interesting combinations you can turn
with Spy Tool. Top affiliate marketer talks about diversified sping strategies using the example of the
Spy Tool is a tool worth having in your arsenal. Relevant trends and sources, the freshest offers and top
creatives - all this can be found, studied and used in work. However, the most important thing is not
even to find information, but to be able to interpret it. If you don't know what to look for and don't
notice trends, no tool will help you. Plus, spy services are not omnipotent, many affiliates mask the most
important details of a successful funnel. Therefore, your experience and skills is a more important tool
than any "spy" service.