Review of mainstream networks.
April 12, 2022
Mainstream traffic: an overview of major networks.Mainstream traffic accounts for a significant proportion of all traffic on the network. Basicaly,mainstream is everything that is not adult. Entertainment, news, a variety of thematic sites
Mainstream traffic: an overview of major networks.
Mainstream traffic accounts for a significant proportion of all traffic on the network. Basicaly,
mainstream is everything that is not adult. Entertainment, news, a variety of thematic sites - all this can
be wisely monetized in a variety of ways. Mainstream traffic is great for working with dating, but you
should take into consideration all the rules and features of the sources. Our today's material is about the
sources and the peculiarities of working with them.
We've studied five major networks and will tell you about their distinguishing features and what to keep
in mind before starting work. In the article we will tell you: how to work with mainstream traffic and not
get banned, how much money is needed to start, and what are the restrictions.
The network with a billion impressions per day covers about 200 geos. CPA, CPC and CPM models are
In addition to targeting by geo, device type, and language, there is a user activity target. Choose from
four activity levels depending on your budget and campaign goals. You can also schedule impressions or
limit their frequency.
The inventory contains push, static and animated interstitials, pop-under. For push notifications, you can
set up automatic targeting with a fixed bid. There is also such a format as IPP (in-page push) - absolutely
all users see this ad, since IPP does not require a subscription to notifications.
To top up your balance, you can use a credit card, bank transfer, PayPal, UnionPay, WebMoney, Skrill.
Minimum deposit for bank transfer: $ 1000, for other methods: $ 100.
Features: Record low approval time for campaigns - 2 minutes on average.
In terms of traffic volume, Zeropark reaches about 3.5 billion impressions per day. The site has top
verticals with a breakdown by geo and starting bid. For example, the United States, the United Kingdom
and China are equally well suited for sinking into dating, gambling or nudity.
The platform offers three ad formats: push, pop-under and redirect traffic. In the case of a redirect or
zero click traffic, a user enters a website address with a typo and gets to a parked domain from the
Zeropark publishers database. RTB (real-time bidding) auction determines which ad the user will see.
Also in the network inventory there is IPP, this format allows you to receive transfers from iOS devices
even without a subscription. To work with push notifications, the network offers the CPC model, for pop-
unders and redirects - CPV.
You can top up your account via PayPal, bank transfer or from a credit card. The minimum deposit of $
200 is valid for the first time only. This amount is non-refundable.
Features: The platform's website has a traffic calculator that will help you estimate the profitability of a
campaign even before launching. API integration is available.
The network specializes in native traffic. The platform has 1.4 billion monthly users. Standard approval
for campaigns or new creatives takes 1 business day.
Take a close look at the ad requirements: network policies prohibit campaigns that promote non-
committal hookups, flirting, or any form of violence. You cannot use provocative headlines or eroticism
The CPC and CPM models are available. You can top up the balance with deposits within a month,
receive an invoice once a month, or activate auto payment. If you have already been assigned an account
manager, you can make a deposit and replenish the account only when the balance reaches zero, or
receive an invoice once a month for all campaigns. A fixed auto payment is available to all users: upon
reaching zero, the agreed amount plus a service charge of $ 0.30 + 2.9% will be debited from your card.
In order not to overpay for clicks, you can add a CPA Goal to your campaign.
Features: Taboola does not use third-party cookies to collect statistics, due to the serious trend in data
security on the network, this approach is a plus for affiliates. The platform has contextual targeting: you
designate the topics of the sites where your target audience is most often. Retargeting to hot audiences
is also available: for users who spent enough time on the landing page, made several transitions, clicked,
but never converted.
The inventory mainly consists of native blocks in the format of banners, carousel, out-stream video and
video on click. Detailed targeting by interests or categories is available for all formats. For an additional
The platform takes its reputation seriously and can freeze a campaign that has already passed
moderation if it suspects that the content is still not in line with the network's policies. It is forbidden to
emphasize sexuality and use excessively nude models in creatives: you will be banned even for a photo
of a deep cleavage. Also Outbrain is against ads for one night stands and adultery.
The network works on the CPC model. You can only top up your account with a credit card, the list of
supported countries can be found here. There is a 2.9-4% service charge for processing payments each
month, depending on your region. If your monthly spread is at $ 10,000 or more for 3 months, you can
discuss other top-up methods.
Features: If the goal of your campaign is not scale, but getting into a narrow audience, premium spots
are suitable for you: advertising will become a natural part of a thematic article on the publisher's
website. The minimum CPC for such spots is $ 1 USD
The ad network specializes in native push notifications. Traffic volume reaches over 5 billion impressions
per day. API integration is available.
Campaigns can be run in self-served or managed mode. If its managed mode, the platform will take care
of all the configuration and optimization.
The dating campaign must first be agreed with the account manager. Pornography, prostitution, escort
services are not allowed in creatives. It is forbidden to advertise paid dating sites.
There are three types of optimization rules: blocking a widget / sub-source upon reaching a certain ROI /
spread / number of conversions, etc .; automatic bid - sets a bid depending on the goals of the campaign
and the specified ROI or cost of conversion; fixed bid - changes the CPC to the specified value.
A cost-per-click (CPC) model is in place. You can top up your balance using Webmoney, Capitalist, Paxum,
CardPay and bank transfer.
Features: The platform provides access to traffic analytics broken down by geo and publishers: you can
choose a placement with low competition.
Your traffic partners.