RevShare is a split-up of profits between publisher and advertiser. Usually there is a set of percentages (e.g. 50%/50%) which indicates how the proceeds of a campaign are split up. It is a model favored in long-term business relationship where both parties have a continued interest in both maintaining the quality of the product and the traffic – a fair long-term relationship with payouts on lifetime base and highest earning potentials for you.
CPM (Cost per Mille), also known as CPT is a price model frequently used in volume-orientated deals. It denotes the costs incurred per thousand views for a given ad or banner. It does not reflect whether the view of an ad resulted in an activity or not. In contrast, CPC (Cost per Click) measures the amount of actual clicks by the users to evaluate the performance of a campaign.
Our media buying team is professionally set up for those kinds of deals, so feel free to talk to us about it.
CPO (Cost per Order) is our payment model for the first sale. It’s used by our product Dating Cafe.